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Children’s book campaign

Children’s books and plush toys!

Rewards promotion

Once more, we were asked to run a children’s books campaign at Coop – with exciting new titles. This time, we included well-known books and plush toys of Peppa Pig, Bumba, Little Nutbrown Hare, Dutch Dikkertje Dap and Paddington Bear.

The promotion is scheduled around the same time as Kinderboekenweek (Dutch Children’s books week). Throughout the campaign, children can visit the Coop website to listen to a sweet granddad, granny, dad, mum, and nanny reading from the books.


Adventure together

Reading books and stuffed toys!

Rewards promotion

For Coop Supermarkets, Morenso created a rewards promotion with reading books and stuffed toys. We used famous Dutch children’s book titles for this with matching stuffed toys in beautiful colours and of excellent quality, seamlessly matching Coop’s primary target group.

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