This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller of this website is located outside the European Economic Area or Switzerland, the Google Analytics data processing is carried out by Google LLC. Hereinafter, Google LLC and Google Ireland Limited are referred to as ‘Google’.

Google Analytics uses so-called ‘Cookies’. These are small text files stored on the computer of the visitor to the website and allow analyses of the use of the website by the visitor. The information generated by these cookies about the use of this website by the website visitor (including the shortened IP address) is generally sent to a Google server and stored there.

Google Analytics is only used on this website with the extension ‘_anonymizeIp()’. This extension helps make the IP address anonymous by shortening it to exclude direct personal references. Google uses this extension to shorten the IP address within the member states of the European Union or in other countries that are signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address sent by the respective browser within the scope of Google Analytics will not be merged with other Google data.

On behalf of the operator of the website, Google will use the information collected to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage (Article 6(1)(f) GDPR). The legitimate interest in data processing lies in the optimisation of this website, the analysis of the use of the website and the adaptation of its content. The interests of users are sufficiently protected by pseudonymisation.

Google LLC. is certified according to the so-called Privacy Shield (see here for the list), thereby guaranteeing an appropriate level of data protection. The data sent and linked to cookies, user IDs or advertising IDs are automatically deleted after 50 months. Any data for which the retention period has been reached shall be automatically deleted once a month.

The website visitor can allow the collection of data by Google Analytics by adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can be refused at any time. The browser plugin for this can be downloaded and installed via the following link: https://tools.google.com/dlpage/gaoptout.

Visitors to the site can prevent Google Analytics from collecting data by clicking here. An ‘opt-out cookie’ is then placed on the website, which ensures that the data of the website visitor is no longer collected when the visitor visits the website.

More information about how Google uses the data, the options for settings and objections can be found in Google’s privacy statement (https://policies.google.com/privacy?hl=nl) and in the settings for advertising display by Google (https://adssettings.google.com/authenticated).